Boden is a London-based clothing company, founded in 1991 by Johnnie Boden. Their clothing and accessories are available through mail order, online and telephone in the UK, US and Germany. Boden also has two shops in London and Surrey. Boden products are only available direct from the company. The company has warehouses in Leicester, UK and Pittston, Pennsylvania, USA
Boden was founded by Johnnie Boden in 1991 and initially launched with eight menswear products. Womenswear was introduced in 1992. Childrenswear (Mini Boden)[1] was launched in 1996. The website www.boden.co.uk was launched in April 1999. In 2002, the company expanded to America, and launched the US website, which now accounts for 30% of sales. Boden’s first shop opened in 2004 in Hanger Lane, London. The company launched a baby range in 2007. Boden’s second shop in Walton-on-Thames, Surrey opened in 2007. The company began trading in Germany in 2007, and launched www.bodendirect.de, the German website. Boden recently launched a new line for teenagers, called Johnnie B. This line features clothes from 10 to 16.